masini de inchiriat) consists of all persons who desire and need to travel and who also have the necessary resources to satisfy this desire. Interpretation by marketers on the market is slightly different from that of the financiers. If the market for economists is comprised of all buyers and sellers conducting transactions with a product or service to marketers market consists only of potential customers. Work providers, travel agencies and tour operators make up what is called the Travel Industry.">                              

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