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The degree of accuracy of forecasting the influence of external factors, although it is based on a rigorous documentation (press releases of the National Institute of Statistics estimates of professional associations or institutes, newspaper articles, director rent a car and is not very high. For this reason, we recommend periodic updating, even at quarterly forecasts made​​, so that they could be considered a real added value generator, which was the basis for substantiation of a coherent market strategy and a business plan objective, in correlation with real potential car rental market.

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